Built by people who got tired of doing it the old way.
TracPost started with a construction company. The owner took great photos of his work — kitchens, renovations, custom builds — but posting them was always the last priority. The photos sat in the camera roll. The blog hadn't been updated in a year. The Google Business Profile was stale. Meanwhile, competitors with worse work were showing up everywhere online because they had someone doing marketing.
So we built the marketing team that runs itself.
TracPost takes the photos you're already capturing on your phone and turns them into captions, blog posts, social content, and SEO-optimized web pages — published across Instagram, TikTok, Facebook, X, YouTube, Pinterest, LinkedIn, and Google Business. All automatically. All in your brand voice. All while you're focused on the work you actually do.
The AI doesn't write generic content. It builds a brand playbook specific to your business — your market, your voice, your differentiators — and every piece of content is shaped by that playbook. The more you capture, the sharper it gets.
We're based in Pittsburgh. We build for contractors, remodelers, designers, restaurants, salons, coaches, and agencies — businesses where the quality of the work speaks for itself, if someone would just help it get seen.
That's what TracPost does. You do the work. We make sure the world sees it.
Principles
Your voice, not ours.
The AI learns how you talk about your work — the imperfections, the industry language, the specific way you describe what you do. That's the brand voice. We never polish it out.
Platform builds, you validate.
We handle the strategy, the writing, the scheduling, the SEO. You approve what goes out. No learning curve, no dashboard training, no 40-page onboarding guide.
Results you can see.
Every article, every social post, every Google update is visible to you in one place. You know exactly what's publishing and what it's doing for your business.